Where Science Meets Emotion
At SparKitt, we help brands and organizations move from assumption to evidence. Based in Jordan and Lebanon, we operate as a research and communication lab that combines neuromarketing, brand psychology, and multisensory approaches to uncover what truly drives attention, emotion, perception, and choice.
We have contributed to work connected to global brands and institutions such as TOEFL, Dunkin', Nike, Converse, and TotalEnergies, helping turn deep subconscious insight into sharper strategy, stronger experiences, and more effective communication.
Welcome to the NeuroSphere—where every click, glance, and heartbeat is a data point waiting to be understood. We don't just study behavior; we decode human desire.
The Emotion Orb
A real-time 3D representation of dynamic human emotion, driven by neuro-simulation algorithms.
Brands on the Therapy Couch
This methodology approaches branding through the lens of psychology, not just marketing. It is designed to treat brands as living personalities, diagnosing subconscious ailments and pathological alignment issues that hinder market success.
Order on AmazonBranDisorders Wheel
A powerful diagnostic tool identifying 20 distinct psychological disorders that hold brands back, ranging from identity confusion to emotional disconnection and target audience misalignment.
AntiBrandiotics
A structured, behaviorally aligned therapeutic framework designed to prevent, treat, or reverse brand disorders through targeted, psychologically grounded action strategies.
What the Industry Says
“You had me at page 1 when you say '...treat brands as if they were humans, each with its own unique struggles ... placing brands on the metaphorical therapy couch to explore their disorders'. Brilliant perspectives that are extremely helpful in diagnosing the issues, and then a clear examination of targeted problem-solving action and tools. I will definitely use these notions in my corporate branding work.”
Quirino Malandrino
Brand counsel at BrandLink, New York
“An intriguing, thoughtful and entirely original approach to branding, this book requires your full attention. It is not for the faint-hearted, but whether you are consumer or a brand owner, it is a deep voyage into the psyche of brands, the ailments that weaken them – and the solutions that will allow them to thrive.”
Mark Tungate
Editorial Director, The Epica Awards