The 10-Step Process
Discovery Workshop
Understand the client's objectives, business challenge, target audience, and object of testing.
Test Design
Build the neurotesting protocol, stimulus structure, testing flow, and measurement framework.
Neuro-Sampling
Define and recruit the right participants based on the client's target audience and customer segments.
Implementation Setup
Choose between two execution models: SparKitt field deployment or remote client-led testing with SparKitt supervision.
Neurotechnology Testing
Collect data using EEG, Meta glasses, neuro-mobile platforms, eye-tracking, and predictive fMRI.
Data Cleaning
Validate, clean, synchronize, and prepare all neuro, visual, and behavioral data.
Data Modeling
Use AI, machine learning, and statistical analysis to detect attention, emotion, friction, and engagement patterns.
Neuroscientific Explanation
Explain the results through neuroscience, psychology, and behavioral science.
Recommendations
Translate insights into strategic, creative, communication, and experience improvements.
Final Report & Presentation
Deliver and present the final report with clear findings, implications, and action-oriented recommendations.